Traditional Korean Food Culture Preservation Institute

About

As a Marketing Intern at the Traditional Korean Food Culture Preservation Institute, I work under Director Yoon Sook-ja, researching ways to make traditional Korean food culture more relevant and accessible to younger generations.

My work has focused on addressing generational perceptions of traditional food through digital marketing and social media content. I developed SNS short-form campaigns using AI-generated content and trend-driven visual styles, helping present traditional cuisine in a more contemporary format. Through targeted content and marketing strategies, these efforts contributed to an increase of more than 1,000 Instagram followers.